“I remember wanting to stop but I’d push myself to keep going”. 

Beyoncé just unveiled the most inspirational campaign of 2016 so far. Entitled Ivy Park, the fitness centric clothing line is inspired by Beyonce’s experience growing up in Houston and her relationship with Parkwood Parks, a place that helped make her who she is as an artist today. 

Through hard work and persistence, the two minute video shows us what it means to never give up and to never forget the people and places who’ve shaped us. The collection is set to feature sports bras, hoodies and leggings to name a few. 

Hitting stores April 14th through select retailers such as Topshop, Nordstrom and Net-a-Porter. 

“… The park is what made me who I am, where’s your park?”